SEO Director

On the always-on team

You own the Mac mini. Bloom installs it in your office. Day to day you talk to the Orchestrator in Slack. A human from Bloom stays. This seat is one employee on that roster, not a project that ends at kickoff.

What this seat does

Owns where the client shows up when a buyer goes looking, in Google and in AI answers. The keyword list is rebuilt against the current ICP every month.

• Every term maps to a named buyer segment or it gets cut.
• Technical recommendations ship with the exact proposed change and a rollback.
• Nothing touches the live site without a yes in Slack.

The monthly report

Search and answer visibility report. Delivered day 1. The keyword priority list is the centerpiece.

1. Executive opportunity: where the clearest ground is, what is constraining visibility, the fastest credible gain
2. Baseline scorecard: sessions, tracked positions, indexed pages, AI citations, each against last month
3. Prioritized keyword list: the locked terms for the coming cycle
4. Cluster map: how those terms group by buyer and stage, and which buyers deliberately get no cluster
5. Competitor gap: terms competitors hold that map to the client's buyers
6. Technical health: crawl errors, broken links, redirect chains, title and meta inventory, schema coverage
7. Answer-engine readiness: where the client currently surfaces in AI answers and where it does not
8. Rank movement: what moved since last month, and which page caused it
9. Next 90 days: window, focus, outputs, success signal
10. Decisions and next actions: action, owner, due, status

Between reports: proposed title and meta rewrites, broken-link fixes, near-miss pages, and indexation alerts, all in Slack for a yes before anything goes live.